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PRODUCT DEVELOPMENT

Candy Club

Is the Product the Package, or is the Package the Product?

From Subscription to Retail: A New Business Model Requires a New Packaging Strategy

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Northpole

The Outdoors Comes Home

There's More to Licensing Than Applying a Logo

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Leap Frog

FLY on the Wall Challenge

Connecting Key Stakeholders by Crafting Cohesive Messaging from Each and Reshaping to a Common Brand Vocabulary.

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