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NORTHPOLE

Client: Northpole Ltd.

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The Ask:

How to bring camping gear into the backyard? Client was looking for additional opportunities with new distribution channels.

The Solution:

Understanding how to work with style guides creatively, we created collections utilizing an array of their existing products.

Product Development Licensing Print Packaging

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– Allen Ferrell Trends and Product Development Manager, former President Color Marketing Group

… brought strengths that others would not have …

The client knew “authentic” camping but had no experience with licensed properties. Existing products were reinterpreted with design direction from style guides.

 

Products included chairs, tables, beds, sleeping bags, tents, and sun shelters and their respective packaging.

 

PRODUCT DEVELOPMENT GALLERY

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– Allen Ferrell Trends and Product Development Manager, former President Color Marketing Group

… very clever …

“Donna brought a couple of strengths that others would not have done: One was combining background elements with the featured design, integrating them to create a whole affect that was outstanding. Secondly, she managed color coordination such that there was a dominant color that set the color story but did not overpower the final design. She was also very clever at managing "gender" in design helping us target boys markets vs girls vs non-gender neutral products.”

Contact Donna

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