CANDY CLUB
Client: Candy Club LLC
The Ask:
Convert subscription series packaging to retail version. Can it be whimsical and collectable?
The Solution:
Realizing manufacturing time, two paths were explored; custom tooling and a semi-custom package.
Product Development • Packaging
– Jessica Barrett, Director of Sales, Candy Club
… put her brilliant, creative and skillful attributes to the test …
BEFORE & AFTER GALLERY
Retail reconnaissance within the client’s category and everywhere else too!
The obvious and not so obvious, because the package is the product.
RESEARCH & CONCEPT GALLERY
Path A: custom vessel.
Concept though hand painted prototypes, new labels.
Path B: semi custom vessel.
Custom color lid on existing tooling.
PRODUCT DEVELOPMENT GALLERY
New labels could be used on either vessel. Established visual hierarchies for categories and distinction of product at retail. New label designs incorporated additional content necessary for retail.
– Jessica Barrett, Director of Sales, Candy Club
… saved us time and money …
"Our company had approached Donna with a concept of a new packaging design for our lovely candies. These were to enhance our current subscription model packaging to consumers as well as launch a brand new product as we became an omni channel company selling into the b2b business. Together our team worked with Donna as she put her brilliant, creative and skillful attributes to the test to create the absolute perfect packaging we could ever ask for! She solved a lot of our problems and even identified new ones we could encounter down the road, which have saved us time and money. Our brand today has grown tremendously since we launched in 2018, and we have received amazing feedback from our customers and consumers to date!"
Contact Donna