Client: Candy Club LLC
Convert subscription series packaging to retail version. Can it be whimsical and collectable?
Realizing manufacturing time, two paths were explored; custom tooling and a semi-custom package.
Product Development • Packaging
BEFORE & AFTER GALLERY
RESEARCH & CONCEPT GALLERY
PRODUCT DEVELOPMENT GALLERY
New labels could be used on either vessel. Established visual hierarchies for categories and distinction of product at retail. New label designs incorporated additional content necessary for retail.