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CANDY CLUB
Client: Candy Club LLC
The Ask:
Convert subscription series packaging to retail version. Can it be whimsical and collectable?
The Solution:
Realizing manufacturing time, two paths were explored; custom tooling and a semi-custom package.
Product Development • Packaging
– Jessica Barrett, Director of Sales, Candy Club
… put her brilliant, creative and skillful attributes to the test …
BEFORE & AFTER GALLERY
Retail reconnaissance within the client’s category and everywhere else too!
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The obvious and not so obvious, because the package is the product.
research
RESEARCH & CONCEPT GALLERY
Path A: custom vessel.
Concept though hand painted prototypes, new labels.
Path B: semi custom vessel.
Custom color lid on existing tooling.
productdevelopment
PRODUCT DEVELOPMENT GALLERY
