CANDY CLUB
Client: Candy Club LLC
The Ask:
Convert subscription series packaging to retail version. Can it be whimsical and collectable?
The Solution:
Realizing manufacturing time, two paths were explored; custom tooling and a semi-custom package.
Product Development • Packaging
BEFORE & AFTER GALLERY
Retail reconnaissance within the client’s category and everywhere else too!
The obvious and not so obvious, because the package is the product.
RESEARCH & CONCEPT GALLERY
Path A: custom vessel.
Concept though hand painted prototypes, new labels.
Path B: semi custom vessel.
Custom color lid on existing tooling.
PRODUCT DEVELOPMENT GALLERY
New labels could be used on either vessel. Established visual hierarchies for categories and distinction of product at retail. New label designs incorporated additional content necessary for retail.
Contact Donna