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CANDY CLUB

Client: Candy Club LLC

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The Ask:

Convert subscription series packaging to retail version. Can it be whimsical and collectable?

The Solution:

Realizing manufacturing time, two paths were explored; custom tooling and a semi-custom package.

Product Development Packaging

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– Jessica Barrett, Director of Sales, Candy Club

… put her brilliant, creative and skillful attributes to the test …

BEFORE & AFTER GALLERY

Retail reconnaissance within the client’s category and everywhere else too!

The obvious and not so obvious, because the package is the product.

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research

RESEARCH & CONCEPT GALLERY

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Path A: custom vessel.

Concept though hand painted prototypes, new labels.

Path B: semi custom vessel. 

Custom color lid on existing tooling.

productdevelopment

PRODUCT DEVELOPMENT GALLERY

labels

New labels could be used on either vessel. Established visual hierarchies for categories and distinction of product at retail. New label designs incorporated additional content necessary for retail.