ABOUT

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Profile

Donna Wittlin is a highly dynamic and respected designer and art director. She brings more than 20 years of experience working and collaborating with some of the nation's leading entertainment, toy, fashion, and educational companies, including Disney Consumer Products and Mattel Toys.

Having been both the client and vendor, Donna Wittlin possesses a distinct to-market perspective on all projects. Whether it be building brands from scratch or refreshing existing properties, Donna inherently combines an ability to see the big picture while remaining laser-focused on the details. From concept to design, production, presentation, sourcing, and manufacturing, she applies keen strategic insight and creative leadership to every assignment resulting in unique solutions.

 

She holds a Bachelor of Fine Arts in graphic design from the Rhode Island School of Design and is an honored member of AIGA. She is also a member of Women in Toys and the Color Marketing Group.

Process

Immersion, Assessment, Planning... and then Design!

Successful projects begin with a foundation of understanding and good planning, leading to an outstanding design.

 

Immersion

Extensive research of your product and industry

 

Assessment

What’s working, what’s not, what’s missing?

 

Planning

Big picture strategic project organization

 

Design

Ideation, multiple concepts, refinement, final product

Capabilities

Whether collaborating with your in-house marketing and creative teams, guiding her own team on your behalf, or working solo, you will always receive seamless and cohesive results, concept through production.

Offering:
 

  • Creative Direction

  • Art Direction

  • Project Management

  • Branding

  • Logos

  • Copywriting

  • Package Design (Including Dielines and Prototypes)

  • Photography

  • Collateral

  • Retail Development

  • Signage

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– Kate Quaid, Director of Digital Marketing, Charisma Brands

…a creative force to be reckoned with…

Contact Donna

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