Client: Sweet Lady Jane
Iconic neighborhood bakery had the opportunity to expand to grocery stores. Create a sub-brand for the new retail distribution.
Specialty grocers, meant upscale look and feel.
Created line look reminiscent of the original brand, adding to the color palette for more pop at retail while maintaining the original brand essence. Created flexible brand vocabulary for use in multiple form factors as necessitated by the new retail opportunity.
Branding • Packaging • Copywriting • Print • Photo Direction • Retouching
The bakery has an amazing reputation and was always in the press.
Jane never had to tell her story at her shop. The packaging now needed to do that. The same bakery taste, now available in the grocery aisle; Whole Foods, Gelson’s, Bristol Farms and other specialty grocers.
PRINT COLLATERAL GALLERY
BEHIND THE SCENES