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JUST JANE

Client: Sweet Lady Jane

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The Ask:

Iconic neighborhood bakery had the opportunity to expand to grocery stores. Create a sub-brand for the new retail distribution.

The Solution:

Specialty grocers, meant upscale look and feel.

 

Created line look reminiscent of the original brand, adding to the color palette for more pop at retail while maintaining the original brand essence. Created flexible brand vocabulary for use in multiple form factors as necessitated by the new retail opportunity.

Branding Packaging Copywriting Print Photo Direction Retouching

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– Jane Lockhart, Founder, Sweet Lady Jane

… great attention to detail …

The bakery has an amazing reputation and was always in the press.

Jane never had to tell her story at her shop. The packaging now needed to do that. The same bakery taste, now available in the grocery aisle; Whole Foods, Gelson’s, Bristol Farms and other specialty grocers.

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PACKAGING GALLERY

 
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Point-of-Sale created to introduce new sub-brand at retail locations.

PRINT COLLATERAL GALLERY

BEHIND THE SCENES

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– Jane Lockhart, Founder, Sweet Lady Jane

… acute sense of color …

"Donna offers great attention to detail, whether art directing a photoshoot or finessing type and images in layouts. She has an acute sense of color."