MADELINE
Client: DIC Entertainment and Various Licensees
The Ask:
Make it read French. Visually translate a quintessential book for consumer products.
The Solution:
The story is set in Paris and all things French became our inspiration for the licensing and packaging programs; from color palette and icons, to of course, Madeline's yellow hat!
Logo • Branding • Style Guide • Print • Packaging • Licensing • Product Development
– Mindy Barsky, Creative Director, DIC Entertainment
… delivers strategically sound creative solutions …
Style guides for product development design program and both mass and class packaging programs.
SELECTED STYLE GUIDE PAGE GALLERY
Quick brand recognition was accomplished with Madeline’s yellow hat and La tour Eiffel.
PACKAGING GALLERY
The client was a Madeline licensee who needed a full product line catalog quickly. No time for a Learning Curve, (pardon the pun), so we were a perfect fit based on our collateral experience and we had helped to develop the brand. It went so smoothly, they asked for additional help with some products in development.
Client: Learning Curve
LICENSING & PRODUCT DEVELOPMENT GALLERY
Cross-sell insert for master toy licensee. Included design, photo direction, retouching, and production files.
PRINT COLLATERAL GALLERY
– Mindy Barsky, Creative Director, DIC Entertainment
… true understanding of business needs …
"Donna brings not only a great design and color sense to her work, she has a true understanding of business needs that she artfully balances against current market trends to deliver strategically sound creative solutions, whatever the project – be it branding, product design, marketing materials or environmental graphics. Her eye for detail, bold style and get done attitude make for a winning combination. I have worked on many a project with Donna and have found her willing to collaborate and deliver great results every time!"
Contact Donna