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MADELINE 

Client: DIC Entertainment and Various Licensees

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The Ask:

Make it read French. Visually translate a quintessential book for consumer products.

The Solution:

The story is set in Paris and all things French became our inspiration for the licensing and packaging programs; from color palette and icons, to of course, Madeline's yellow hat!

Logo Branding • Style Guide • Print • Packaging • Licensing • Product Development

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– Mindy Barsky, Creative Director, DIC Entertainment

… delivers strategically sound creative solutions …

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Madeline Logo

Style guides for product development design program and both mass and class packaging programs.

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styleguide

SELECTED STYLE GUIDE PAGE GALLERY

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Quick brand recognition was accomplished with Madeline’s yellow hat and La tour Eiffel.

packaging

PACKAGING GALLERY 

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The client was a Madeline licensee who needed a full product line catalog quickly. No time for a Learning Curve, (pardon the pun), so we were a perfect fit based on our collateral experience and we had helped to develop the brand. It went so smoothly, they asked for additional help with some products in development.

Client: Learning Curve

LICENSING & PRODUCT DEVELOPMENT GALLERY