dw-studio-logo-temp-1_edited.jpg

MADELINE 

Client: DIC Entertainment and Various Licensees

Mad-header_edited.jpg
Mad-header.jpg

The Ask:

Make it read French. Visually translate a quintessential book for consumer products.

The Solution:

The story is set in Paris and all things French became our inspiration for the licensing and packaging programs; from color palette and icons, to of course, Madeline's yellow hat!

Logo Branding • Style Guide • Print • Packaging • Licensing • Product Development

quotations-03.png

– Mindy Barsky, Creative Director, DIC Entertainment

… delivers strategically sound creative solutions …

 
Madeline Logo

Style guides for product development design program and both mass and class packaging programs.

REV_1500x1000__MAD_SG_Strip.jpg
 

SELECTED STYLE GUIDE PAGE GALLERY

REV_1500x750__Mad-pkg.jpg

Quick brand recognition was accomplished with Madeline’s yellow hat and La tour Eiffel.

 

PACKAGING GALLERY 

Dress-up-Trunk.1.jpg

The client was a Madeline licensee who needed a full product line catalog quickly. No time for a Learning Curve, (pardon the pun), so we were a perfect fit based on our collateral experience and we had helped to develop the brand. It went so smoothly, they asked for additional help with some products in development.

Client: Learning Curve

LICENSING & PRODUCT DEVELOPMENT GALLERY

Cross-sell insert for master toy licensee. Included design, photo direction, retouching, and production files.

BrandingHome2000x1330_Mad2.jpg
 

PRINT COLLATERAL GALLERY

 
quotations-03.png

– Mindy Barsky, Creative Director, DIC Entertainment

… true understanding of business needs …

"Donna brings not only a great design and color sense to her work, she has a true understanding of business needs that she artfully balances against current market trends to deliver strategically sound creative solutions, whatever the project – be it branding, product design, marketing materials or environmental graphics. Her eye for detail, bold style and get done attitude make for a winning combination. I have worked on many a project with Donna and have found her willing to collaborate and deliver great results every time!"