Client: Alpha Group US
Bring order and consistency to the line look. Develop brand packaging guide to share with international team.
Keep it clean, present more/better marketing communications (positioning, consumer benefits and features) and make it multi-lingual!
Style Guide • Packaging • Photo Direction • Retouching
Since the toys are based on an animated television show, incorporating show art was a top priority. After sorting through existing art, both animated and print we created additional assets to fill in the blanks.
The layered style of the package layouts required very precise, formulaic instructions on how to build these colorful layouts.
SELECT STYLE GUIDE PAGE GALLERY
Streamlined the overall look and feel into a cohesive brand statement by eliminating "every package having an anomaly."
Created and set up enough elements and systems, so that when there was an oddball request/feature, the solution felt on brand. That included differentiating water-play items and creating sub-brands for limited editions.