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SUPERWINGS

Client: Alpha Group US

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The Ask:

Bring order and consistency to the line look. Develop brand packaging guide to share with international team.

The Solution:

Keep it clean, present more/better marketing communications (positioning, consumer benefits and features) and make it multi-lingual!

Style Guide  Packaging • Photo Direction Retouching

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– Anthony Nex, Anthony Nex Photography

… she thinks beyond the design process …

Since the toys are based on an animated television show, incorporating show art was a top priority. After sorting through existing art, both animated and print we created additional assets to fill in the blanks.

The layered style of the package layouts required very precise, formulaic instructions on how to build these colorful layouts.

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SELECT STYLE GUIDE PAGE GALLERY

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Streamlined the overall look and feel into a cohesive brand statement by eliminating "every package having an anomaly."

 

Created and set up enough elements and systems, so that when there was an oddball request/feature, the solution felt on brand. That included differentiating water-play items and creating sub-brands for limited editions.

 

PACKAGING GALLERY

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– Anthony Nex, Anthony Nex Photography

… saving time and money …

"One of the many things I appreciated about working with Donna is that she thinks beyond the design process – she has the experience that allows her to think of both the photographic issues on set, saving time and money in retouching/post and the marketing aspects of the product or package."