ROKENBOK
Client: Rokenbok Toys
The Ask:
A few packages for Toy Fair based on current ones.
The Solution:
Refocused the package design. Established a brand vision through a visual and verbal hierarchy of retained and new elements.
Brand Clarity • Packaging • Print • Photo Direction • Retouching
– Christine Norris, Marketing Manager, Rokenbok Toy Company
… She took the time to find out …
The scope of the project increased to creating a packaging system. This is a unique toy play pattern, yet existing packaging didn’t address this. Consumers didn’t know this had both construction and RC.
There were many brand elements, but not used consistently. Additional elements were added to tell their story.
Product was photographed to best show the complexity of these toys, yet still be approachable.
PACKAGING BEFORE & AFTER GALLERY
PACKAGING COLLECTION GALLERY
A “junior” version of their RC/construction toys targeting 4 – 6 year olds. It needed to be reminiscent of the parent brand, but have its own identity.
ROK JUNIOR PACKAGING GALLERY
