Client: Charisma Brands
Pull it together. Every art director had put their own stamp on the brand over the years. It no longer resembled a brand.
Audit of existing assets. (We went back years on the server!) What’s working, what’s not, we have that—why don’t we use it?
The nature of individualized themed products meant there needed to be grounding elements and structure to keep it on brand.
Logos • Branding • Style Guide • Print • Digital
– Kate Quaid, Director of Digital Marketing,Charisma Brands
… an eye for detail that is hard to find elsewhere …
Every campaign starts with a product logo or title treatment, usually inspired by a product design detail.
Each campaign included:
product details, for use on their own Shopify site and Amazon
certificate of authenticity (print)
social media headers, posts
SELECTED WEBSITE SLIDER GALLERY
CHUNKY MONKEY CAMPAIGN
DEARLY LOVED CAMPAIGN GALLERY