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PARADISE GALLERIES

Client: Charisma Brands

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The Ask:

Pull it together. Every art director had put their own stamp on the brand over the years. It no longer resembled a brand.

The Solution:

Audit of existing assets. (We went back years on the server!) What’s working, what’s not, we have that—why don’t we use it?

The nature of individualized themed products meant there needed to be grounding elements and structure to keep it on brand.

Logos  Branding • Style Guide • Print Digital

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– Kate Quaid, Director of Digital Marketing,Charisma Brands

… an eye for detail that is hard to find elsewhere …

 

Every campaign starts with a product logo or title treatment, usually inspired by a product design detail.

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LOGO GALLERY

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Each campaign included:

  • website slider

  • product details, for use on their own Shopify site and Amazon

  • email campaign

  • certificate of authenticity (print)

  • social media headers, posts

  • Google ads

 

SELECTED WEBSITE SLIDER GALLERY

CHUNKY MONKEY CAMPAIGN

DEARLY LOVED CAMPAIGN GALLERY

SELECTED HOLIDAY CAMPAIGNS GALLERY

SELECTED HOLIDAY EMAIL CAMPAIGNS GALLERY

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– Kate Quaid, Director of Digital Marketing,Charisma Brands

… consistently deliver …

"Donna is a creative force to be reckoned with. As a seasoned creative professional, she brings experience, knowledge and eye for detail that is hard to find elsewhere. Donna builds a personable rapport with her clients that allows her to consistently deliver a well rounded project from concept to execution. And without question, she can do things with typography that will add an innovative twist to your design, every time."

Contact Donna

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