PARADISE GALLERIES
Client: Charisma Brands
The Ask:
Pull it together. Every art director had put their own stamp on the brand over the years. It no longer resembled a brand.
The Solution:
Audit of existing assets. (We went back years on the server!) What’s working, what’s not, we have that—why don’t we use it?
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The nature of individualized themed products meant there needed to be grounding elements and structure to keep it on brand.
Logos • Branding • Style Guide • Print • Digital
– Kate Quaid, Director of Digital Marketing,Charisma Brands
… an eye for detail that is hard to find elsewhere …
Every campaign starts with a product logo or title treatment, usually inspired by a product design detail.
LOGO GALLERY
Each campaign included:
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website slider
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product details, for use on their own Shopify site and Amazon
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email campaign
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certificate of authenticity (print)
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social media headers, posts
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Google ads
SELECTED WEBSITE SLIDER GALLERY
CHUNKY MONKEY CAMPAIGN
DEARLY LOVED CAMPAIGN GALLERY