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Client: H2O Velocity Inc.
"We need an ad to sell our products."
Killer team! Photographer extraordinaire Ian Logan has such an amazing eye he made my job as art director easy!
Logo • Branding • Print • Photo Direction
Authenticity was key. The campaign used real athletes and for athletes it’s all about performance.
PRINT COLLATERAL GALLERY
Designed by triathletes for triathletes; athletes turned manufacturer. Being athletes, they understood performance. They hadn’t thought of the branding aspects related to marketing.
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