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ETCH A SKETCH

Client: SpinMaster

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The Ask:

Deliver a creative exploration of the brand to visually bring its essence to life.

The Solution:

1. Outline a licensing out strategy.

2. Provide direction for licensing out style guide.

Licensing Product Development

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– Nancy Zwiers, CMO Consultant

… strategic communication …

 

Client was exploring how this iconic, low tech brand, could become a modern, lifestyle property.

Define places to take the brand (and where NOT to) and deliver an outline for style guide (inclusive of licensed brand differentiation and packaging).

We explored how to celebrate the brand DNA and extend the brand experience into the consumer’s way of life with three lifestyle brand segments. These design programs, each appealing to a distinct customer profile: Iconic, On Trend and Luxe.

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SELECTED PRESENTATION PAGE GALLERY

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– Nancy Zwiers, CMO Consultant

… an intelligent designer …

"Donna is an intelligent designer. She thinks about the strategic communication objectives and design to support those objectives."

Contact Donna

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