BEYOND THE BOOK WITH JULIE
Client: Julie Chan Lin
The Ask:
Create a logo for a book author interview series.
The Solution:
We started with the emphasis on the name of the series. The brand really turned out to be about the personality of the interviewer.
Logo • Branding • Print
Logo exploratory started out with the series name. But Julie has such an effervescent personality that it became clear this wasn’t only about books. She could interview anyone, in any industry. Once we swapped the hierarchy to Julie and followed with the series, it came together flawlessly.
LOGO GALLERY
A simple mini brand guide for her to run with.
SELECTED STYLE GUIDE PAGE GALLERY
Obvious swag for the audience at her events were bookmarks and bookplates.
Contact Donna