BEYOND THE BOOK WITH JULIE
Client: Julie Chan Lin
Create a logo for a book author interview series.
We started with the emphasis on the name of the series. The brand really turned out to be about the personality of the interviewer.
Logo • Branding • Print
Logo exploratory started out with the series name. But Julie has such an effervescent personality that it became clear this wasn’t only about books. She could interview anyone, in any industry. Once we swapped the hierarchy to Julie and followed with the series, it came together flawlessly.
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