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AVASTARS

Client: Possibility Place, Jill Barad

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The Ask:

Create branding for the launch of a unique concept:
3D printed doll face with your likeness.

 

The brand experience included an interactive retail destination, digital capture, personalized video, and then personalized dolls received in the mail.

The Solution:

An upscale packaging presentation to continue the retail experience. Stars everywhere! A tactile packaging experience based on function first due to unique manufacturing constraints. Packaging solution then set the tone for additional applications.

Logo Branding • Style Guide • Print • Digital Retail

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– Heather Fonseca, Doll Designer

… good taste to every project …

 

Create a logo that felt worthy of a movie studio. Convey an aspirational tone; reaching for the star— the star that is within you.

 

Highly tactile, whether executed with foil for printing, neon for signage, or rendered to look like chrome in other applications.

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LOGO GALLERY

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Created a visual brand vocabulary starting with the logotype and an intentionally limited, sophisticated color palette. Applications included: internal brand/style guide, retail environment, packaging, website, advertising, and promotions.

 

BRANDING GALLERY

Sophisticated, Tactile, and definitely Giftable. Every component needed to continue the brand experience after the retail experience.

 

Holographic foil, spot UV & soft-touch varnishes were used to create this lush concept. Manufacturing process of adding 3d face post offshore production in US fulfillment center was paramount to the functionality of the package structure and the recipient unboxing experience.

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PACKAGING GALLERY 

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Worked with industrial designers on kiosk concept and execution. All aspects of retail launch: traffic flow, fixture selections, signage design, and manufacturing supervision.

 

PORTAL DESIGN GALLERY

OAKBROOK MALL, CHICAGO, ILLINOIS

KENWOOD MALL, CINCINNATI, OHIO

APPAREL & UNIFORMS GALLERY

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Included creative direction on website with key vendors and development partners.

 

DIGITAL GALLERY

Everything to launch a new business! Advertising, collateral, uniforms, and promotional materials

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PRINT COLLATERAL GALLERY

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– Heather Fonseca, Doll Designer

… some really fantastic packaging …

"I have had the good luck to work with some of the best designers in the toy industry, including Donna Wittlin. We’ve collaborated on many projects including AvaStars. Donna brings her expertise, creativity and good taste to every project, effortlessly combining the client’s product requirements with practicality and flare to create some really fantastic packaging. I’m always proud of the final product when Donna is involved."

Contact Donna

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