Client: Charisma Brands
Brand re-fresh for specialty doll line.
Create a packaging system for an all over the place brand. It was a better doll in so many ways than its competitors. The online presence was going in the right direction, the packaging wasn’t.
Consistency and better brand story telling online and at retail. Use of more lifestyle photography, a clean presentation, and product features called out with an icon system on the front of package, increasing the perceived value.
Logo • Branding • Style Guide • Print • Packaging
BEFORE & AFTER GALLERY
Understand the line list and make visual sense out of it.
Clean it up; simplify and communicate more clearly.
Created an in-house system with massive flexibility for multiple form factors.
SELECTED STYLE GUIDE PAGE GALLERY
PRINT COLLATERAL GALLERY