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ADORA

Client: Charisma Brands

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The Ask:

Brand re-fresh for specialty doll line.

 

Create a packaging system for an all over the place brand. It was a better doll in so many ways than its competitors. The online presence was going in the right direction, the packaging wasn’t.

The Solution:

Consistency and better brand story telling online and at retail. Use of more lifestyle photography, a clean presentation, and product features called out with an icon system on the front of package, increasing the perceived value.

Logo Branding • Style Guide • Print • Packaging

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– Kate Quaid, Director of Digital Marketing,Charisma Brands

… creative force to be reckoned with …

Retail competitive analysis or, as I like to call it, Retail Reconnaissance.

 

How to stand out?

How to justify the price?

How to communicate consumer benefits?

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BEFORE & AFTER GALLERY

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Understand the line list and make visual sense out of it.

 

Clean it up; simplify and communicate more clearly.

 

Created an in-house system with massive flexibility for multiple form factors.

 

SELECTED STYLE GUIDE PAGE GALLERY

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Stand out in the sea of pink in the doll aisle. Segmentation by a new fresh color palette. Communicate benefits and features clearly.

 

PACKAGING GALLERY

60-Page catalog for New York Toy Fair trade show. Included creative direction, design, retouching, and production files.

Cross Sell inserts for packages.

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PRINT COLLATERAL GALLERY

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– Kate Quaid, Director of Digital Marketing,Charisma Brands

… she can do things with typography …

"Donna is a creative force to be reckoned with. As a seasoned creative professional, she brings experience, knowledge and eye for detail that is hard to find elsewhere. Donna builds a personable rapport with her clients that allows her to consistently deliver a well rounded project from concept to execution. And without question, she can do things with typography that will add an innovative twist to your design, every time."