ADORA
Client: Charisma Brands
The Ask:
Brand re-fresh for specialty doll line.
Create a packaging system for an all over the place brand. It was a better doll in so many ways than its competitors. The online presence was going in the right direction, the packaging wasn’t.
The Solution:
Consistency and better brand story telling online and at retail. Use of more lifestyle photography, a clean presentation, and product features called out with an icon system on the front of package, increasing the perceived value.
Logo • Branding • Style Guide • Print • Packaging
– Kate Quaid, Director of Digital Marketing,Charisma Brands
… creative force to be reckoned with …
Retail competitive analysis or, as I like to call it, Retail Reconnaissance.
How to stand out?
How to justify the price?
How to communicate consumer benefits?
BEFORE & AFTER GALLERY
Understand the line list and make visual sense out of it.
Clean it up; simplify and communicate more clearly.
Created an in-house system with massive flexibility for multiple form factors.
SELECTED STYLE GUIDE PAGE GALLERY
Stand out in the sea of pink in the doll aisle. Segmentation by a new fresh color palette. Communicate benefits and features clearly.
PACKAGING GALLERY
